Today's awesome featured blogger is Laura Pennington, the author at "Six Figure Writing Secrets." As someone who would love to write full-time I found her interview incredibly insightful and I'm so much more motivated to reach my goals. She also offers programs and mentoring opportunities if you're getting serious about taking your writing to the next level!
1. Can you tell the readers a little bit about yourself and your blog?
I have been writing at sixfigurewritingsecrets.com for a little over six months now, sharing the wisdom and expertise I've developed in more than four years as a freelancer and specifically as a freelance writer and project manager. My goal is to help other people find the fast path to success while avoiding some of the most common challenges experienced by new writers and freelancers.
2. How did you first get into blogging?
I first got into blogging because honestly I had so many people who had heard my story and read my story on Business Insider that they wanted to learn more about my specific tips and the insight that I could share with them about making the transition from working a full time day job into being a full time freelancer.
3. How do you manage time to run your blog efficiently?
I use a team that helps me plan ahead by the month, so we choose all of the blog topics well in advance. I also have someone who works specifically on inputting the blog and a social media person who publishes it. This allows me to do what I do best, which is writing, and all of the other aspects are handled by other people on my team. That makes the most of my time and makes sure that my creative energy is being spent on the right elements of my business.
4. What are you hoping to improve with your blog this year?
I'm really hoping to drive email newsletter signups for my blog this year because I want to connect with people on a deeper level and be able to understand the most common challenges they are experiencing so that I can write about those challenges in my blogs.
5. In your opinion, what is the biggest misconception about blogging?
I think people often get sidetracked by thinking they need to do it all. when they get started with blogging they are focused on creating content, content upgrades, driving traffic to their posts, putting ads on their blog, guest posting etc. etc. Choosing to focus on one thing every week or every month helps to make sure that you are not getting sidetracked by all of those shiny objects. The single most important thing is that you're posting good content. So when you can focus on that on a regular basis, those other elements will come with time. But using the distraction of feeling like you need to have 50 other things in place before you start blogging is just an excuse that keeps you from being able to accomplish your goals.
6. Where would you like to see your blog 5 years from now?
I'd like to see my blog be even more active with many more regular readers and I'd also love to be featuring more case studies from some of my clients and other freelancers who have used my advice to build and grow really amazing freelance businesses. I hope that my blog would be a go-to center for people who are looking to start a part time hustle as a freelance writer or transition out of their existing job to become a full time freelancer.
7. What has been your biggest accomplishment and failure as a blogger?
My biggest accomplishment has been being able to see the strategies that I teach other people in my blogs and in my courses and programs actually work over and over and over again. So even though each person is unique, the strategies that I teach are helpful for honing in on your unique value proposition and they can be used by so many different freelancers that it's really amazing to see people succeed with that. I love experiencing the wins of my readers and my clients.
My biggest failure as a blogger is what I mentioned earlier regarding the biggest misconception about blogging. I should have started blogging two years before I did but I didn't really see myself as an expert and I frequently felt like the blogging process was too overwhelming and something that I didn’t have all the pieces in place to make work yet. So I put it off for a long time and once I got started and really developed a rhythm for blogging, it became much easier and I wish I'd started sooner.
8. Lastly, what is your biggest piece of advice for anyone starting a blog?
To be really really clear about your target audience. You want to continue speaking to the same target audience and it's okay if over time, you segment those people into different groups. So for example, I have people who come and visit my blog specifically because they are looking for advice about Upwork, but I also have people visiting my blog because they want to get started as a freelance writer and have no idea where to start. So those are two different groups of people but both of them might end up on my blog. So I try to have material that speaks to both groups, but I work really hard to have my email newsletter be specifically targeted to those narrower groups. When you do this, you not only get the benefit of attracting people who are exactly your ideal readers and clients, but you also become a real expert in that area and are seen as a go-to expert in that particular field.
Make sure to check out her blog and other links below!
Make sure to check out her blog and other links below!
Have a wonderful day!